PriyaPatelAndaria, a FinTech company, has partnered with Mastercard to enhance its embedded finance solutions. As a principal member of Mastercard, Andaria will be able to offer higher-quality card and payment solutions. With this collaboration, Andaria aims to redefine the financial landscape and solidify its position in the embedded finance ecosystem. By leveraging Mastercard’s expertise and global network, Andaria plans to deliver innovative solutions to its customers. The integration of Andaria and Mastercard’s technologies is expected to be completed by early 2024.
Embedded finance promotes customer loyalty and engagement by creating more avenues for customers to interact with their favorite brands. Companies that offer embedded finance options have reported increased engagement and acquisition of new customers. In November, embedded finance company Enfuce raised $9.3 million to expand across key European markets.
