TLDR:
Katharine Adlard, Director at PwC, discusses her role in the fintech industry and how PwC supports financial services businesses. PwC advises and audits established FS businesses and startups, and plays a pivotal role in bringing together incumbents and innovators through fintech partnerships. Adlard highlights PwC’s involvement in the Fintech Awards South West and shares examples of successful collaborations between PwC and fintech companies, such as the InsurTech Scale programme and support for the fintech ecosystem. She also discusses how PwC assists fintech startups in navigating regulatory landscapes and developing sustainable business strategies.