Flourish and Focus strengthen bond through new tech collaboration.

March 20, 2024
1 min read


  • Flourish partners with Focus Financial to expand access to Flourish Cash
  • Focus aims for growth after acquisition by Clayton Dubilier & Rice and Stone Point Capital

Fintech company Flourish has announced a new partnership with Focus Financial Partners, aimed at expanding access to their cash management solution, Flourish Cash. This partnership comes as Focus looks towards a new chapter of growth following its recent acquisition by investment firms. The collaboration builds on Flourish’s successful relationships with several Focus firms, including Buckingham Strategic Wealth and The Colony Group.

CEO of Flourish, Max Lane, expressed optimism about the future, stating that they look forward to bringing Flourish Cash to more Focus firms. President of Focus, Michael Nathanson, echoed this sentiment, emphasizing the strategic vision of empowering firms with innovative financial solutions. Flourish has recently enhanced its tech suite for registered investment advisors with Flourish Annuities and has deepened its annuity offerings through an alliance with Aspida.

Currently, Flourish supports over 750 RIAs managing more than $1.5 trillion in assets, with over $4.5 billion in assets under custody. This partnership marks a significant step in expanding Flourish’s footprint in the advisor fintech space.

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