Revolutionizing fintech and financial services with personalization and customer centricity.

March 15, 2024
1 min read


  • Importance of personalization and customer centricity in fintech and financial services
  • Interviews with Samantha Seaton, CEO of Moneyhub, and Anette Broløs, founder of Finthropology

En route to FinovateEurope in London, the author, David Penn, had the opportunity to interview industry leaders about the future of fintech and financial services. First up, Samantha Seaton, CEO of Moneyhub, discussed the importance of personalization in the industry and the impact of AI on financial services. She also highlighted the need for financial institutions to learn from other sectors in leveraging new technologies. Anette Broløs, founder of Finthropology, emphasized the significance of customer-centricity in financial services and advocated for the application of anthropological research methods to gain valuable insights that banks may have been overlooking for years. Broløs, co-author of the upcoming book, Customer-Centric Innovation in Finance, believes that companies in the industry have not fully tapped into the potential of qualitative research to enhance their customer experience.

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