Zopa & ClearScore shake hands with Salesforce, 10M actions achieved

January 25, 2024
1 min read

TLDR: The 2025 Fintech Pledge, led by Zopa Bank and ClearScore, has surpassed its goal of 10 million consumer actions to help improve the financial resilience of UK consumers. The coalition of 50 industry members achieved this milestone two years ahead of schedule and has decided to extend the goal to 25 million actions. The Pledge connects consumers to fintech platforms that offer services like savings optimization, credit score improvement, debt consolidation, and lowering utility bills. A new “Benefits” pillar has been introduced to help consumers claim unutilized income-related benefits and social tariffs.

The 2025 Fintech Pledge has achieved the following:

  • The coalition now has 50 members with a combined customer base of over 25 million
  • Over 10 million actions have been completed to improve financial resilience
  • 30% of the members are based outside of London
  • The Pledge has won the “Best Partnership and Collaboration Initiative 2023” award at the Pay 360 Awards
  • The Money Charity is delivering workshops that increase the financial capability of participants from 45% to 82%

Founding members of the coalition have decided to extend the goal to 25 million actions to address above-target inflation. The Pledge aims to help approximately 50% of the UK adult population take positive steps towards improved financial resilience. The campaign has also introduced a new pillar to help consumers claim unutilized benefits and social tariffs worth £18.7 billion each year. The coalition emphasizes the importance of cross-industry collaboration in achieving these goals and supporting UK consumers during a critical time.

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